then take a look at these facts and figures published this morning on the inauguration of President Obama.
- 600,000 status updates were posted through CNN.com during the broadcast
- Facebook averaged 4,000 status updates per second
- 8,500 status updates were updated in the first minute of his speech
- Millions of people logged onto Facebook during the broadcast to “listen” to the feedback
- 1.5m status updates on facebook as of this morning
The Internet actually “slowed down” here. My 24MB DSL connection at home was crawling along at one stage by the sheer weight of traffic being sent across the network.
When people find something that they can “engage” with then then join the conversation and those conversations can be very very powerful.
The secret is to identify what your customers want to engage in with you. Why do they buy from you? What keeps them coming back? How do you get them to tell everyone else and join in a conversation about you?
Regards
Dean