Social Media :: Travel Manager

September 21, 2009 – 9:00 am

Just when you thought that you’d figured out search engines and pay-per-click advertisement the market is starting to change. Yep, you’ve heard it here 1st, all things that worked well in the past are not going to provide the same ROI into the future.

Like the smart companies that starting using Google Adwords ahead of their competition it’s time to another step forward by using social media to get in on the conversation with you potential customers.

Picture 13 Online Marketing is changing (again!!)

Social Media Conversations

**It’s no coincidence that Facebook has hit 300m+ users and a profit.

Regards,
Eamonn

**Here’s a great article that while applies to the Hotel industry is quite applicable with the Motor coach and tours industry: Future Trends

September 2, 2009 – 9:00 am

In this weeks marketing post I’m focusing on the basics of Facebook. Facebook is a powerful and affordable way to announce events, promote your blog/website, and dialogue with your customer base.

The 1st step is to create a Facebook page, which is an extension of your personal Facebook account. So of you don’t have a Facebook account you’ll need to create one on Facebook.com.

Ok, so I’ve created my account using an email address I’m going to use for all my Online Marketing efforts. Next step is to customize your page with things like you’re company logo and some interesting content. I’ve uploaded the Irish Coaches logo and also a video about the company.

Now I need to start letting people know about it so today I’ve added a Facebook badge button with a link from the Irish Coaches website.

Find us on Facebook Badge

Later in the week I’m going to look at customizing the Page and ways to increase the number of fans.

So get started and create your Facebook page today

Regards,

Eamonn

August 27, 2009 – 9:19 am

When presenting at industry conventions I have great conversations with Sales & Marketing managers looking to use services like Facebook, Twitter, YouTube to promote their businesses.

They’re seeing a decreasing ROI on their traditional marketing media such as mailing Catalogues, Print Media and Television, which inevitably leads to questions like:

1) How can we market ourselves more effectively with these new tools (Social Networks, Micro blogs etc)?

2) How can we generate more sales?

The reality is they should be asking:

1) How can we get our customers and prospective customers to talk and tell others about us?

2) How can we be more responsive to our customers needs into the future?

Over the coming months I’ve decided the best way forward is to create a real-time case study with weekly updates posted on the TravelManager Blog. The company we’ve decided to use is Irish Coaches, watch out for my post next week.

Regards,

Eamonn

August 18, 2009 – 7:10 pm

We had a some time off from Twitter but we are now back at: http://www.twitter.com/travelmanager

Any “twits” out there that want to hook up then simply follow me and we can talk.

Dean

Pages

Archives

Categories