I read a great article in Fortune Magazine yesterday that really captured the conflict that nearly every business finds itself today regarding pricing for 2009. By using a Pricing Power Matrix smart companies are using this tool to analyze their customers perception of their product or service.
It works by identifying two things are your services a Commodity or Unique and are they Discretionary or Necessary?
With a lot of uncertainty for 2009 it’s so important that the Motorcoach Industry resist the pressure on pricing. Short-term pain of falling revenue is leading Motorcoach Operators to discounting, which can impact long-term effects on customer perceptions.
So what do you do to increase your pricing when everyone else is dropping them? You need to looking becoming more:
1. Unique: Make your Service as unique as possible with lots of value add that your competitors are not willing or capable of doing
2. Necessary: Focus on the customers or sectors that need your service more than ever
As TravelManager focuses on Customer Facing side of your business we can help you do both by marketing more effectively, increasing the understanding of your customers needs, identifying new opportunities for your business and more..
So are up for the challenge? By updating the software every week we can make you more UNIQUE
not to mention with all the rising costs of Travel (environmental and financial) the Motorcoach can become very NECESSARY!

