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October 2, 2009 – 8:30 am

With the increasing number of ways for customers to express their opinion about your product or service there’s a new trend to monitor sentiment on the Internet. Basically it’s about tracking whether the crowds opinion is positive or negative in blogs, social networks, news articles, online forums etc.

good and bad egg The next wave of online marketing? Listening

Good and Bad Sentiment Online

What does this mean for the Motorcoach industry? Well not a whole lot at the moment, but there’s an opportunity here to get and stay ahead of your competitors by starting to invest in your online reputation.

This is more than optimizing your website for search engines and more about really listening to what’s being said about your company good and bad. In fact as often is the case with dealing with traditional customer complaints, dealing with the negative effectively can often turn into a positive experience for the disgruntled customer.

Over the next few weeks I’m going to share my experiences about Twitter and similar tools you can use to manage your online reputation.

Regards,

Eamonn

*Data mining and connecting with services like Facebook and Twitter will be part of TravelManager in 2010 to help our users connect with new customers and retain existing ones.

Don’t just take my word for it! Recent Article in the New York Times:

http://www.nytimes.com/2009/08/24/technology/internet/24emotion.html?_r=3&pagewanted=all

September 14, 2009 – 3:49 pm

So now that you’ve created a Facebook page it’s time to start promoting it. This can be done several ways:

Picture 8 Getting Fans to your Facebook Page

Irish Coaches Facebook Page

1)   Paid Advertisement

2)   Inviting Friends to become a Fan of your page

3)   Promoting your page off Facebook

We’re going to try all 3 techniques to see how effective they are and we’re going to share the results over the coming months.

social media marketing Getting Fans to your Facebook Page

Social Media Marketing

Paid Advertisement:

This is probably the fastest way to get your page out there and infront of your target audience. It involves creating a advertisement that will be listed on facebook users pages that fit your profile. So for example you can have you advertisement displayed to specific age ranges, genders, countries etc.

You can pay per impression (number of times you’re advert is displayed) or pay per click (like Google Adwords). For the initial campaign Irish Coaches are going to use pay-per-click.

Inviting Friends to become a Fan:

One thing that has annoyed a lot of people promoting businesses on Facebook is that you can’t invite people directly to become a fan of your page. They have to be a friend and then you can use the “Suggest to Friends” facility to promote your page.

This means that you won’t be able to start sending invites to all your customers or mailing lists, rather you have to either become friends on facebook or promote your page without using Facebook.

Promoting your page off Facebook:

What I mean by this is NOT using Facebook to promote your Facebook page. This has surprized a lot of people that Facebook is quite restrictive on helping you to promote your page. Apart from inviting your friends to become fans or by adding a “Badge” (link from your website) they’re is very few other tools you can use.

Regards,

Eamonn

**Useful Diagram:

sales funnel Facebook Getting Fans to your Facebook Page

Sales Funnel using Facebook