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October 29, 2009 – 6:24 pm

Yesterday, Google announced their new GPS solution for the Android mobile phone platform – and it looks like its a Killer App!

googlenav Google takes a swipe at traditional GPS

Within 24 hours of announcing it, both Garmin & Tom Tom share prices slumped.

slump Google takes a swipe at traditional GPS

Thats a BIG drop in 1 day – and there seems to be a reason for it. Not only does the Google Android app look great but its closely connected to the Web and it will be powered by millions of people making the application better by adding information to google maps in real-time. Best bit. Its Free!

At TravelManaer, we know this is the way forward. Business that dont accept the move towards the web will be dead before long.

We’ll be taking a look at this application in the near future in greater detail to see where we can add value to the TravelManager application with it.

Watch this space.

September 27, 2009 – 11:59 am

It’s very easy to setup an online advertisement campaign but unfortunately it’s not so easy to manage and insure you’re getting value for money.

They’re are a lot of companies paying too much per click and not enough time tracking the value of the clicks. Remember Google only started Adwords in Oct 2000 with about 350 customers, but by 2007 they had over 1m advertisers. Worse still the benefit of an level playing field Adwords brought to advertising is being eroded with large national brokers massively out spending local operators (often paying too much themselves!!!).

Wasting Dollars on Poor Adwords Campaigns Is Google Adwords worth it?

Wasting dollars by not tracking online advertisement conversions?

The industry needs to get back to connecting with their customers and leveraging the Internet as a more than a just a lead generator to a customer service and relationship management tool.

The Internet is maturing and so should our attitude to how we use it to grow revenues.

Regards,

Eamonn


**By using the TravelManager quotation widget on your website you can traffic all sources of leads generated (from multiple locations). So before starting a campaign make sure you have a way to track the source of leads and their conversions.
September 21, 2009 – 9:00 am

Just when you thought that you’d figured out search engines and pay-per-click advertisement the market is starting to change. Yep, you’ve heard it here 1st, all things that worked well in the past are not going to provide the same ROI into the future.

Like the smart companies that starting using Google Adwords ahead of their competition it’s time to another step forward by using social media to get in on the conversation with you potential customers.

Picture 13 Online Marketing is changing (again!!)

Social Media Conversations

**It’s no coincidence that Facebook has hit 300m+ users and a profit.

Regards,
Eamonn

**Here’s a great article that while applies to the Hotel industry is quite applicable with the Motor coach and tours industry: Future Trends

January 30, 2009 – 1:42 pm

The last few weeks I’ve been working with TravelManager users on reviewing their websites.  We’d looked at how they track their traffic and the benefits of adding the Online Quoting Widget to their website.

During the process I started looking at their PageRank; which is a value between 0 and 10 that Google gives websites based on importance. 10 being the highest, but anything over 4 is good but if your site has 5 or 6 you’re really doing well as some of Google’s on sites like Google.ie only have a PageRank of 7!

Or as Google says on their website:
“PageRank Technology: PageRank reflects our view of the importance of web pages by considering more than 500 million variables and 2 billion terms. Pages that we believe are important pages receive a higher PageRank and are more likely to appear at the top of the search results.”
So why does all this mean to Motor Coach Companies? Simple, the higher your website PageRank the better chance I have of listing near the top of Google.
How can I increase my PageRank? Basically, you need to get links to your website on other websites that are relevant to your industry. So in the case of the Motor Coach Industry links on Tourism Websites, Tour Operator Websites are great. If you do work for Universities or Sports Teams or State Body and Government Agencies getting a link on their website would be fantastic as these typically are regarded as very important by search engines.
So if you do one thing on your website after adding the Online Quotation Widget to your website icon smile How important is your Website? PageRank in Google …. You need to start getting some good links to your website.

Regards,
Eamonn

website pagerank How important is your Website? PageRank in Google
**All search engines work on a similar basis so it’s universally good to have links to your website. So what are you waiting for get link building today.

November 27, 2008 – 10:06 am

Still not sure about how a mobile is going to help you or your business?

Take a look at this.

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Regards

Dean