Travel Manager
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September 20, 2008 – 4:24 am

Its been a while since we shared our roadmap so we thought we would re-post.

2008 Focus: To develop the processes and procedures that allows businesses to engage online.


Area: Sales & Marketing

Click to Call

  • 0800 on Steroids. Customer visits website, enters their phone number and when they would like the call, clicks button to submit. When required time is reached, system initiates call between the 2 parties and starts the call.
  • Capture Phone Numbers and Names into TM for business to market to

eMail Campaign Tool

  • Ability to send marketing emails to customers / prospects and report on click throughs etc.
  • Video Marketing capability where a member can send video clips via email and monitor how customers engage with the content to establish if one video sells more than another video etc.

Customer Surveys

  • Auto send of online surveys to customers / prospective customers on satisfaction etc 7 days after they have filled in a quotation request.
  • Ad Hoc sending of surveys where members can send out surveys on demand.

Online Video’s

  • Video’s of tours / vehicles integrated with online quotation / tours widget

Micro Formatting

  • Enhanced Search Engine Optimization of all online content with automated micro-formatted content

Area: Integration

API’s

  • Payment Processing. When a payment has been made through the system it can exchange the data with 3rd party applications.

XML Export

  • Export of Key data in XML format to allow import into 3rd party applications (eg. Quicken, Sage, MS Money, Excel etc.)


2009 Focus: To develop the websites that aggregates all of the content and widgets available and provides an end to end sales journey for customers and business owners.

Area: Sales & Marketing

Payment Gateway

  • Take “Deposits” & “Payments” online
  • Referral System between members / partners. Eg. One member can resell another members products and services and take a commission on the sale.
  • Discounts and “Special Offers”

Foreign Language Translations

  • Online tours auto translated into French, German, Spanish etc.

Community Site

  • Aggregation on customer feedback, online reviews, tour info, operator info and discussion forums to create online community site

Area: Integration

GPS

  • GPS system for vehicle tagging and real-time tracking
  • Route Optimization, Fuel Optimization, Breakages etc.

SMS / Texting Services

  • Improvements to the SMS alerting system so that customers can receive SMS on status of orders booked online
  • Ability to SMS customers on location of vehicle and marketing material “Special Offers” etc.

As always – let me know your thoughts.

Regards

Mike

September 17, 2008 – 6:05 am

We are developing some new functionality to allow you to capture feedback from your customers / prosective customers 7 days after they have requested a quote from your website. So the process is as follows:-

  1. Customer visits your site and fills in quotation form
  2. You get sent an email / SMS and respond to the quotation
  3. 7 days after quotation form filled in customer recieves an email asking for their feedback on the process and how you can improve it
  4. Customer fills in questionairre and you recieve the feedback
  5. We improve the process based on your requests

So there are a number of benefits with regard to doing this. Namely, [a] you get to keep in contact with customers / prospective customers without having to do anything, [b] the customer identifies you in the market as someone who cares about customer satisfaction and [c] we can improve the process for you so you generate more leads and hopefully more sales.

We anticipate this functionality being live within the next 2 weeks.

As always – feedback appreciated :-)

Regards

Mike