Knowing your customer segments is an obvious one for Business Intelligence and every business has slightly different customers and segmentations depending on your location and operation size. So in this latest update to TravelManager we’ve add the facility to customize your list of customer types.

Segment your Customers with TravelManager

(You can find this new feature in Account Information under MyAccount).

Understanding your segments will help with online marketing as well to identify opportunities for targeted marketing in new media like Social Media and niche websites. We see some really nice reporting to follow this update later in year to help extract even more information basis on segment buying patterns, travel patterns and more..

Why focus on the mass market when niches can provide more loyal and profitable customers? Do you really know your customers?

If your answer is No or not really….. then you should be using TravelManager

Regards,

Eamonn