It’s very easy to setup an online advertisement campaign but unfortunately it’s not so easy to manage and insure you’re getting value for money.
They’re are a lot of companies paying too much per click and not enough time tracking the value of the clicks. Remember Google only started Adwords in Oct 2000 with about 350 customers, but by 2007 they had over 1m advertisers. Worse still the benefit of an level playing field Adwords brought to advertising is being eroded with large national brokers massively out spending local operators (often paying too much themselves!!!).
Wasting dollars by not tracking online advertisement conversions?
The industry needs to get back to connecting with their customers and leveraging the Internet as a more than a just a lead generator to a customer service and relationship management tool.
The Internet is maturing and so should our attitude to how we use it to grow revenues.
Regards,
Eamonn
**By using the TravelManager quotation widget on your website you can traffic all sources of leads generated (from multiple locations). So before starting a campaign make sure you have a way to track the source of leads and their conversions.
