Every Bus and Tour Operator knows the value of getting your website listed highly on the search engines and this has driven the demand for companies to use Search Engine Optimization (SEO) services.
So when developing the latest version of Tours for TravelManager we wanted to insure that your tours would get indexed quickly by the likes of Google and Bing. To do this we create static HTML pages dynamically, which basically means that rather than having the pages created via a database when the customer makes a request, the tour pages are performed. (This is a big deal for search engines in helping them read the pages and for creating nice search engine friendly URL’s).
1) Traditional Solutions usually create a URL like this:
www.mytourcompany.com/search?&232-REF0013a.php (No SEO value)
2) while Travelmanager creates URL’s like this:
www.mytourcompany.com/tours/city-sightseeing-tour-of-copenhagen.html (Clearly shows it’s a City Sightseeing tour in Copenhagen)
**This also helps search engines categorize your web pages and along with some other proven techniques for tags and image labels we’re seeing our customers website shoot up the search engines.
Blog Post Update:
Here’s something nice that I thought I should update to this blog post regarding the channels used by Travel buyers…
Source - “Consumer Response to Travel Site Performance” – PhoCusWright, Market Research