Marketing 2.0 – Travel Manager

No sector is immune to the review virus. By that we mean – expect every sector, every industry, every product and every service to be reviewed as some point in the near future. To prove my point:

Rate a dish at a Restaurant (note: a dish not the actual restaurant)

When Spencer & Darwin said “Survival of the fittest” – I believe they meant not the strongest or fastest but the most adaptable survive.

Every business will HAVE to adapt to this new paradigm. Soon rather than later – as in the Internet space trust is everything and if your one of the first to engage then you have longer to build that trust.

TravelManagers rating and review engine might just be something you want to take a look at.

Dean

When presenting at industry conventions I have great conversations with Sales & Marketing managers looking to use services like Facebook, Twitter, YouTube to promote their businesses.

They’re seeing a decreasing ROI on their traditional marketing media such as mailing Catalogues, Print Media and Television, which inevitably leads to questions like:

1) How can we market ourselves more effectively with these new tools (Social Networks, Micro blogs etc)?

2) How can we generate more sales?

The reality is they should be asking:

1) How can we get our customers and prospective customers to talk and tell others about us?

2) How can we be more responsive to our customers needs into the future?

Over the coming months I’ve decided the best way forward is to create a real-time case study with weekly updates posted on the TravelManager Blog. The company we’ve decided to use is Irish Coaches, watch out for my post next week.

Regards,

Eamonn

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