With an increasing number of your potential customers using the Internet to find your services, it still amazes me how few companies actually track the performance of their website.

My two tips for getting a better understanding of how your website is performing is to:

1st add Google Analytics to your website

2nd add the TravelManager Online Quotation Widget to your website so you track things like the number of leads generated, your staff’s response times, the value of the leads and conversion rate.

You can even see the source of lead using the referral report but more on that next week…
If you want to see what this looks on a website visit these websites:
www.arrowstagelines.com
www.escotbuslines.com

Regards,

Eamonn

Tags: Web