With the increasing number of ways for customers to express their opinion about your product or service there’s a new trend to monitor sentiment on the Internet. Basically it’s about tracking whether the crowds opinion is positive or negative in blogs, social networks, news articles, online forums etc.

Good and Bad Sentiment Online

What does this mean for the Motorcoach industry? Well not a whole lot at the moment, but there’s an opportunity here to get and stay ahead of your competitors by starting to invest in your online reputation.

This is more than optimizing your website for search engines and more about really listening to what’s being said about your company good and bad. In fact as often is the case with dealing with traditional customer complaints, dealing with the negative effectively can often turn into a positive experience for the disgruntled customer.

Over the next few weeks I’m going to share my experiences about Twitter and similar tools you can use to manage your online reputation.

Regards,

Eamonn

*Data mining and connecting with services like Facebook and Twitter will be part of TravelManager in 2010 to help our users connect with new customers and retain existing ones.

Don’t just take my word for it! Recent Article in the New York Times:

http://www.nytimes.com/2009/08/24/technology/internet/24emotion.html?_r=3&pagewanted=all

Tags: Data mining, facebook, online reputation, Online reputation management, Online social networking, Search Engines, Technology/Internet, TravelManager, Twitter, web 2.0