Marketing 2.0
When presenting at industry conventions I have great conversations with Sales & Marketing managers looking to use services like Facebook, Twitter, YouTube to promote their businesses.
They’re seeing a decreasing ROI on their traditional marketing media such as mailing Catalogues, Print Media and Television, which inevitably leads to questions like:
1) How can we market ourselves more effectively with these new tools (Social Networks, Micro blogs etc)?
2) How can we generate more sales?
The reality is they should be asking:
1) How can we get our customers and prospective customers to talk and tell others about us?
2) How can we be more responsive to our customers needs into the future?
Over the coming months I’ve decided the best way forward is to create a real-time case study with weekly updates posted on the TravelManager Blog. The company we’ve decided to use is Irish Coaches, watch out for my post next week.
Regards,
Eamonn
August 27th, 2009 at 9:31 am
Next week I’m going to be creating a Facebook page for Irish Coaches and will be telling you all about it with a video