We have a new article published on how to increase your online presence.

The first Top Tip: SEO / Search Engine Marketing states:-

“Having a brilliant website does not always lead to traffic and conversion success. Search engine optimization (SEO) is a collection of techniques that help sites achieve strong search engine rankings through Google, Yahoo, and other search engines. The difference in traffic count from one site to another is multiplied tremendously by attaining first page position in common Google searches, and preferably a top 5 position. New research suggests nearly half of online consumers use search engine to search for products.”

Let me elaborate.

Search Engines only show ‘relevant‘ results for the text that the user entered. So if you have spent a lot of time and money getting a website built which has no ‘real world’ text on it then it is unlikely to be well presented in the results.  For Example:

If you offer coach tours in the lake district then make sure that all of the city / place names are somewhere in your site and that they sit well with the terms that people are most likely to search for. eg. Tours in the Lake District, Coach Tours around Windemere, Coach Tours around the beautiful lakes etc.. and make sure that those terms are used fairly liberally.

Also make sure the titles of the webpage reflects those terms – Don’t have the title on every page the same when they obviously try to convey different information. Make sure the titles are unique and relevant.

Then make sure your keywords on the page reflect the content.

Also make sure you have at least oone page for every search term you want to ensure a good listing for. This could be as little as one or two and grow over time.

Effort placed in doing this well will pay dividends in the future – and you are in the business for the long haul aren’t you?

If you would like more information on how to maximise your web ranking in the search engines – call us and we will be glad to provide you with more information / resources.

Regards

Mike

Tags: bus and coach software, chauffeur, coach software, motorcoach software, tours and excursions, web 2.0